Featuring a diversified programme, with a clear emphasis on the Flower Parade, this celebration symbolizes renewal and hope. The Flower Festival fills Madeira with unforgettable colours, decorations and fragrances.
From April 27th to May 21st, 2023

Flower Festival symbolizes renewal, hope and transformation. It’s the magic of these three elements that sets the tone for welcoming spring. The kind of magic that runs through several municipalities of the Madeira archipelago and leaves no one indifferent to the bold decorations that reveal authentic works of art full of flowers.

The Flower Allegorical Parade is the highlight of this celebration that pays tribute to the purest and most graceful beauty, even though it may take very different forms. A real treat for the audience, who can follow the exuberant show where flowers shamelessly steal the spotlight. The parade of hundreds of performers and beautifully decorated floats happens on Sunday afternoon along Avenida do Mar and Avenida Sá Carneiro. This parade unravels both the abundance and diversity of floral species, which come alive and get even brighter to the rhythm of harmonious melodies. The dance of the flowers emanates a soft perfume that will stir all your senses! You’ll be overwhelmed with the great variety of flowers mixed up to create a lively colour palette that doesn’t go unnoticed by the most curious and the frantic clicks of the cameras.

There are other delights for the eyes that you cannot dare to miss! The carpets of flowers designed by several artists, especially those in the central plate of Avenida Arriaga, are a must-see. Also, the Flower Exhibition in Praça da Restauração and the “Wall of Hope” in Largo do Colégio, culminating in a ceremony that is a true appeal for peace, are two events not to be missed.

Programme 2023

The Flower Festival is a cultural event associated to the local traditions, whether through the performances of folk groups, or through the construction of the beautiful floral carpets, an event filled with lots of entertainment activities, such as music concerts and variety shows, to be held from April 27th to May 21st, 2023.

“Wall of Hope”
On Saturday morning fulfilling a tradition which goes back to 1979, this year’s edition presents a group of children escorted by their parents, who will place a flower on a beautiful mural called “Wall of Hope”, in a symbolic calling to global Peace.  

Allegoric Parade On Sunday afternoon, the streets of downtown Funchal are once again filled with music, colour and soft perfumes with the sumptuous parade of floats that harmoniously combine multiple floral species with decorations full of creativity. The Allegorical Flower Parade, is one of the main highlights of this event, taking place since 1979. This parade is highlighted by the magnificence and sumptuousness of its float’s intricacy decorated with magnificent flowers, and the lovely costumes worn by the hundreds of participants, mostly children parading to the sound of cheerful musical themes and performing choreographies either simple or elaborated.

Other activities integrated in this event:Flower and Regional Flavours Market 

The flower market allows the public to get to know the countless floral and decorative species that exist in Madeira. Here, locals and visitors can buy flowers in a picturesque and traditional environment. Besides the flowers, the regional flavours will be present through the local gastronomy and typical drinks.  

Flower Exhibition

The Flower Exhibition takes place in the city centre of Funchal, more specifically at Praça do Povo. It is a continuation of the exhibition that took place at the Commercial Ateneo of Funchal, which began in the fifties of the last century. The most beautiful specimens of the most varied types of flowers produced throughout Madeira can be appreciated and evaluated, developed with all the affection and dedication of their growers. The flowers on display are evaluated in their various categories and distinguished by a specialized jury.  

Floral Carpets and Decorations – Av. Arriaga central walkways

The profusion of Madeira’s flora has greatly contributed to the establishment of this artistic expression. This tradition of building floral carpets proliferates throughout the island and originated in the decoration of religious processions.
Thanks to their unquestionable beauty and detail, for some years now, flower carpets have been on display in the streets on the occasion of the Flower Festival.

Wall of Solidarity Ceremony – Praça do Povo

Participation of seniors from various institutions of social solidarity  

Performances by “Flower groups”

Similarly, to last year’s edition, the groups that usually participate in the Flower allegorical parade, will present their costumes and choreographies performing in two different venues namely at Praça CR7 and Heliport. These shows are held over the course of two weekends, in a tribute to flowers, a celebration of beauty and joy featuring a lively and festive atmosphere. The tickets are free and should be collected in the information desk at Avenida Arriaga. There is a maximum capacity for attending these concerts.

Flower Concerts

Integrated in the Flower Festival programme, four concerts are held in emblematic venues of the island of Madeira with the purpose of decentralizing the festivities and strengthening the entertainment offer. These concerts take place in an environment with a unique atmosphere, where the public – tourists and residents – can enjoy high quality musical moments in a setting of unique beauty, surrounded by the diversity of Madeira’s flora.

Madeira Flower Collection – Venue: Quinta Magnólia

This event aims to promote the regional fashion sector, engaging a wide number of creators inspired by the flowers, therefore bestowing a touch of contemporaneity and “glamour” to one of the greatest tourist attractions of Madeira, in a unique touristic entertainment moment. This event presents original fashion creations by various local designers.

Floral Installations

The diversity of Madeiran flora contributed, greatly, to the establishment of these artistic manifestations, which combine the beauty of flowers with the characteristic elements of Madeiran tradition and culture. The floral sculptures are a great contribution to the magnificence of city decorations, whose careful construction is shared and admired by our visitors. These wonderful facilities will be displayed on Avenida Sá Carneiro, at the entrance to the Cais do Funchal and next to the Legislative Assembly of Madeira on the last weekend of the Flower Festival.

Madeira Classic Car Revival

This event takes place at Praça do Povo, on the last weekend of May, and is organized by the Classical Car Club of Madeira, aiming to show and award the best and most elegant old and classic vehicles of the Region, contributing to the disclosure of the historical diversity and richness of this broad car park, within a lively environment created for this purpose.