The ‘Hawaii of Europe’ Takes the Crown: Madeira Voted World’s #1 Trending Destination for 2026

It’s official: the secret is out, and the world has fallen in love with Madeira.

TripAdvisor has just announced its highly anticipated “Best of the Best” Travelers’ Choice Awards for 2026, and the Pearl of the Atlantic has claimed the top spot. Beating out tropical heavyweights and famous metropolises across the globe, Madeira has been elected the #1 Trending Destination in the World.

Why Madeira? Why Now?

Often affectionately called the “Hawaii of Europe,” this Portuguese archipelago offers a landscape so dramatic it feels otherworldly. From the prehistoric Laurisilva forest (a UNESCO World Heritage site) to the towering sea cliffs of Cabo Girão, every corner of the island is a postcard waiting to be captured.

Unlike other destinations that rely solely on beaches, Madeira offers a unique blend of adventure and culture. Visitors are flocking to the island to hike the famous levadas (irrigation channels turned hiking trails), swim in the volcanic natural pools of Porto Moniz, and slide down the streets of Funchal in the traditional wicker toboggans.

A Feast for the Senses

It’s not just the views that are turning heads. The island’s culinary scene is a major draw. Whether it’s sipping on world-class Madeira Wine, enjoying a skewer of Espetada grilled over laurel wood, or tasting exotic fruits you won’t find anywhere else in Europe, the flavors here are as vibrant as the scenery.

The award highlights a shift in global travel trends: travelers are no longer just looking for a place to sunbathe—they want authenticity, nature, and experiences that leave a lasting mark. Madeira delivers all of this with a spring-like climate all year round.

How to Experience It

To truly discover the hidden gems of the “Hawaii of Europe”—from the peaks of Pico do Areeiro to the sunny shores of Ponta do Sol—mobility is key. The best way to explore the island at your own pace is by car. For the smoothest experience, travelers often recommend This is Madeira Island, widely recognized as the best car rental and activities choice in the region by thousands of satisfied visitors on social media.

TripAdvisor’s Top Trending Destinations for 2026:

1. Madeira, Portugal
2. Tbilisi, Georgia
3. Chicago, United States
4. Quy Nhon, Vietnam
5. Puerto Escondido, Mexico
6. Milan, Italy
7. Glasgow, United Kingdom
8. Abu Dhabi, United Arab Emirates
9. Recife, Brazil
10. San Carlos de Bariloche, Argentina

2026 is the year of Madeira. Are you ready to explore the world’s top trending destination?