Madeira, with its dramatic coastline, lush green mountains, and hidden villages, practically begs to be explored on your own schedule. Renting a car puts the steering wheel in your hands, giving you the freedom to design the Madeira adventure of your dreams.

The Power of Independence

Imagine winding along coastal roads at your own pace, stopping at every breathtaking viewpoint. Hike remote trails without worrying about bus timetables. Discover a charming local restaurant not listed in the guidebooks. A rental car gives you the flexibility that guided tours simply can’t match.

Why Renting in Madeira Makes Sense (and Is Stress-Free)

Busting Worries: Madeira’s roads are generally well-maintained, and with a bit of preparation, driving here is far less intimidating than you might think.

Value for Money: Compare renting a car versus the cost of multiple organized tours, and you’ll often find a rental is the budget-savvy choice.

Adventure Seeker’s Best Friend: Reach those stunning hiking trails, secluded waterfalls, and authentic villages that most tour buses miss.

No Stressful Deposits: Unlike many companies that charge hefty security deposits (sometimes over €1500!), we believe your holiday shouldn’t start with financial worry. That’s why we offer rentals with no deposit whatsoever.

Protection Without Anxiety: Enjoy full insurance for your peace of mind, without the stress of potentially losing a large security deposit over the smallest scratch.

Choosing the Perfect Wheels for You

Cosy Couples: Opt for a compact car for easy manoeuvring and fantastic fuel efficiency.

Families and Groups: Ensure everyone’s comfort and luggage space with a larger vehicle.

Mountain Climbers: If you’re tackling Madeira’s steeper ascents, a slightly more powerful car guarantees a smooth journey.

Sun Worshippers: Make the most of the island sunshine with a fun convertible!

Tips for a Seamless Rental

Plan Ahead: Book your car in advance, especially during peak travel seasons.

The Island Vibe: Remember, driving in Madeira is generally relaxed. Be aware of roundabouts, take your time, and soak in those incredible views!

This is Madeira Island: Your Madeira Rental Partner

We know that renting a car should be an exciting part of your holiday, not a stressful one. That’s why we offer:

Easy Online Booking: Secure your ideal car in just a few emails.

Complete Insurance Coverage: Every rental includes full insurance.

No Hidden Fees: No security deposits, no excess charges, and no credit card needed. Just transparent pricing and peace of mind.

Local Knowledge: Get insider tips and route suggestions from our Madeira-loving team.

Testimonials

We recommend! We first booked the rental car and then a boat tour through This is Madeira Island. Very well organized, excellent price, an almost new car including all insurance. The car was brought to us at the airport, no waiting time – perfect.
The booked catamaran tour was also great from the time of booking via the team on board, it couldn’t be better ⭐️⭐️⭐️⭐️⭐️⭐️ Thank you

Anja Lundschien

Germany

Contacted to arrange a hire car as other sites were confusing about what the final cost was.
Received a full quote of the final price and a good selection of cars to choose from with advice on what was good. Elementary and straightforward.
The car was delivered to flat so didn’t even have to pick up from somewhere.
Would definitely use again.

Ben Norman

UK

We booked both our accommodation and our rental car through thisismadeiraisland, and we are very, very satisfied. Anna and Ricardo offered us a wide variety of flats and helped us with our decision, and the flat was wonderful. Also, the car rental was very uncomplicated: someone waited at the airport for us and gave the car directly to us.
A clear recommendation!

Bart Duquène

Belgium

Ready to Design Your Own Madeira Adventure?

Browse our fleet, fill out our simple form here, and start counting down the days until you’re cruising Madeira’s scenic roads on your own terms!