Football player associates with Madeira Tourism in a promotional campaign

The Madeiran athlete Cristiano Ronaldo took to social media to promote New Year’s Eve in his hometown. In a video shared by the footballer, you can glimpse the decorations and lights related to this festive season in Funchal, as well as the fireworks display.

Ronaldo mentions that Madeira has the best fireworks show in the world, listed in the Guinness World Records.

“Are you ready for the best moment of your life?” asks Ronaldo in English in this message clearly aimed at the international market.

The video was posted this morning and in less than 1 hour, it has already reached 489,000 reactions on Instagram and over 5,000 comments.

This is the second promotional video for Madeira that the athlete has posted this month. On December 7th, he did the same, this time about Funchal and the various activities it offers. This is part of a promotional campaign by Madeira Tourism, in which the Madeiran star is involved.

In total, 7 videos will be shared on the athlete’s social media accounts, who currently plays for Al-Nassr in Saudi Arabia. The goal of this campaign is to show that Madeira has a diverse offering throughout the year for an unforgettable vacation, ultimately inviting everyone who is impacted to come and experience the region firsthand. The main communication axes of the Madeira destination will be promoted, including: Sea, Nature, Funchal, Christmas and New Year (Events), Culture, Gastronomy, and Porto Santo.