21 destinations competed for the category won by the Region at the 28th edition of the World Travel Awards

Madeira has just been distinguished for the seventh consecutive time as the ‘best island destination’ in the world, at the tourism ‘Oscars’ ceremony, which has again adopted a virtual format.

In this 28th edition of the World Travel Awards, an initiative created in 1993, aimed at recognizing the best examples of good practices in the tourism sector, the Region won over 20 other competitors, including destinations Bali (Indonesia), Barbados , Bora Bora (French Polynesia), Cayo Ambergris (Belize), Cozumel (Mexico), Crete (Greece), Fiji (Pacific Ocean), Hawaii (USA), Cook Islands (Pacific Ocean), Holbox Island (Mexico), Turks and Caicos (Caribbean), Jamaica (Caribbean), Maldives (Indian Ocean), Mauritius (Indian Ocean), Saint Lucia (Caribbean), Sardinia (Italy), Seychelles (Indian Ocean), Siargao (Philippines), Sicily (Italy) and Zanzibar (Tanzania).


This was the 7th consecutive time that the Region was successful in the global aspect of this initiative which, in addition to contributing to the marketing of the destination, allows, in a year of recovery and hope, to encourage a sector penalized by the effects of covid-19 .

Since it entered the competition, in 2013, Madeira has not only won the world title that year and the following year. From 2015 onwards she was always the winner.

On the European side, Madeira was distinguished on 22 October last for the eighth time as ‘best island destination’ – the 6th time in a row -, taking the best of the Azores (Portugal), the Balearic Islands and the Canary Islands (Spain), Cyclades and Crete (Greece), Cyprus, Guernsey and Jersey (United Kingdom), Malta, and Sardinia and Sicily (Italy).