Madeira, with its dramatic coastline, lush green mountains, and hidden villages, practically begs to be explored on your own schedule. Renting a car puts the steering wheel in your hands, giving you the freedom to design the Madeira adventure of your dreams.

Imagine winding along coastal roads at your own pace, stopping at every breathtaking viewpoint. Hike remote trails without worrying about bus timetables. Discover a charming local restaurant not listed in the guidebooks. A rental car gives you the flexibility that guided tours simply can’t match.

Busting Worries: Madeira’s roads are generally well-maintained, and with a bit of preparation, driving here is far less intimidating than you might think.

Value for Money: Compare renting a car versus the cost of multiple organized tours, and you’ll often find a rental is the budget-savvy choice.

Adventure Seeker’s Best Friend: Reach those stunning hiking trails, secluded waterfalls, and authentic villages that most tour buses miss.

No Stressful Deposits: Unlike many companies that charge hefty security deposits (sometimes over €1500!), we believe your holiday shouldn’t start with financial worry. That’s why we offer rentals with no deposit whatsoever.

Protection Without Anxiety: Enjoy full insurance for your peace of mind, without the stress of potentially losing a large security deposit over the smallest scratch.

Beautiful Machico bay resort, one of the famous beach of Madeira island in summer holiday

Cosy Couples: Opt for a compact car for easy manoeuvring and fantastic fuel efficiency.

Families and Groups: Ensure everyone’s comfort and luggage space with a larger vehicle.

Mountain Climbers: If you’re tackling Madeira’s steeper ascents, a slightly more powerful car guarantees a smooth journey.

Sun Worshippers: Make the most of the island sunshine with a fun convertible!

Câmara de Lobos harbor glowing during sunset, featuring vibrant houses, moored fishing boats, surrounding banana plantations on Madeira’s hillside

Plan Ahead: Book your car in advance, especially during peak travel seasons.

The Island Vibe: Remember, driving in Madeira is generally relaxed. Be aware of roundabouts, take your time, and soak in those incredible views!

We know that renting a car should be an exciting part of your holiday, not a stressful one. That’s why we offer:

Easy Online Booking: Secure your ideal car in just a few emails.

Complete Insurance Coverage: Every rental includes full insurance.

No Hidden Fees: No security deposits, no excess charges, and no credit card needed. Just transparent pricing and peace of mind.

Local Knowledge: Get insider tips and route suggestions from our Madeira-loving team.

Aerial view of Madeira island. Land meets ocean in Ponta do Sol, Madeira, Portugal
We recommend! We first booked the rental car and then a boat tour through This is Madeira Island. Very well organized, excellent price, an almost new car including all insurance. The car was brought to us at the airport, no waiting time – perfect.
The booked catamaran tour was also great from the time of booking via the team on board, it couldn’t be better ⭐️⭐️⭐️⭐️⭐️⭐️ Thank you
Placeholder Image
Anja Lundschien
Germany
Contacted to arrange a hire car as other sites were confusing about what the final cost was.
Received a full quote of the final price and a good selection of cars to choose from with advice on what was good. Elementary and straightforward.
The car was delivered to flat so didn’t even have to pick up from somewhere.
Would definitely use again.
Placeholder Image
Ben Norman
UK
We booked both our accommodation and our rental car through thisismadeiraisland, and we are very, very satisfied. Anna and Ricardo offered us a wide variety of flats and helped us with our decision, and the flat was wonderful. Also, the car rental was very uncomplicated: someone waited at the airport for us and gave the car directly to us.
A clear recommendation!
Placeholder Image
Bart Duquène
Belgium

Browse our fleet here, and start counting down the days until you’re cruising Madeira’s scenic roads on your own terms!

Welcome to Madeira Island, an Atlantic gem brimming with spectacular landscapes and captivating cultures. The best way to immerse yourself in its beauty? Behind the wheel of a rental car from This is Madeira Island. More than just a mode of transport, it’s your ticket to an unforgettable journey.

Public transportation and guided tours have their merits, but nothing matches the liberty of a personal car. With our rentals, you can:

Our diverse range of vehicles ensures that whether you need a nimble car for city streets or a robust SUV for family adventures, we’ve got the perfect match for you. Our fleet is designed for comfort, safety, and style to enhance your Madeira exploration.

Renting with us is straightforward and customer-focused:

  1. Easy Online Booking: Our user-friendly process simplifies your rental experience.
  2. Customized for You: For an accurate quote tailored to your needs, please complete our form.
  3. Dedicated Support: Our team is always ready to assist during your journey.

We take pride in offering a rental experience with unparalleled benefits:

Hear from those who’ve journeyed across Madeira in our cars:

“The freedom to explore Madeira without the hassle of deposits and with full insurance gave us such peace of mind. An incredible experience!” – Sarah and Mike

While the entire island beckons with its charm, here are some unmissable locations you can easily reach with your rental car:

These locations offer a glimpse into the diverse and enchanting landscapes of Madeira, all accessible in the comfort of your rental car. Each destination has its unique charm and character, promising unforgettable experiences for every traveller.

Join the multitude of explorers who’ve discovered the wonders of Madeira with our cars. For a personalized, hassle-free rental experience, fill out our form now. Your Madeiran journey of a lifetime awaits!

Madeira, known as the “Pearl of the Atlantic,” is a stunning Portuguese island located in the Atlantic Ocean. Renowned for its rugged landscapes, picturesque coastal villages, and lush greenery, Madeira offers a wealth of natural beauty to explore. One of the best ways to discover this enchanting island is by renting a car. However, it is essential to book your car in advance when visiting Madeira. In this article, we’ll explore the reasons why planning ahead and securing a rental car is a smart decision for anyone visiting this remarkable destination.

Availability

Madeira is a popular tourist destination, attracting thousands of visitors each year. During peak seasons, such as summer and major holidays, car rental companies experience high demand. By booking your car in advance, you ensure availability and secure your preferred vehicle. Waiting until the last minute might leave you scrambling for options or even facing the possibility of not finding a suitable car at all.

Flexibility and Convenience

Renting a car in Madeira provides you with unparalleled flexibility and convenience. Public transportation on the island, while available, may not reach all the hidden gems and off-the-beaten-path locations that are worth exploring. Having your own vehicle allows you to set your own schedule and discover the island at your own pace. You can easily access remote beaches, mountain viewpoints, and charming villages, immersing yourself in the island’s unique culture and landscapes.

Exploring the Island’s Diverse Landscapes

Madeira’s natural landscapes are diverse and breathtaking, ranging from dramatic cliffs to lush forests and serene valleys. With a rental car, you can embark on unforgettable road trips along winding coastal roads and venture into the heart of the island’s mountainous terrain. From the iconic Cabo Girão viewpoint to the rugged Ponta de São Lourenço, having a car at your disposal allows you to fully appreciate the island’s natural wonders and capture memorable experiences.

Time Efficiency

Time is of the essence when exploring Madeira, especially if you have limited days to spend on the island. Booking a car in advance saves you valuable time upon arrival. Instead of searching for a rental agency or waiting in long queues, you can swiftly collect your pre-booked vehicle and start your adventure right away. This efficient approach ensures that you maximize your time on the island and make the most of your visit.

Cost Savings

While public transportation options exist in Madeira, relying solely on them may result in higher overall costs. Taxis can be expensive, and buses may not always take you directly to your desired destinations. By booking a car in advance, you have a better chance of securing competitive rates, especially if you compare different rental companies beforehand. Additionally, having your own vehicle allows you to save on individual transportation expenses and provides the flexibility to explore less-explored areas where transportation options may be limited.

Best Place to Book a Car in Madeira

When it comes to reserving a rental car in Madeira, one of the best places to do so is through This is Madeira Island.
This trusted website offers a comprehensive selection of reputable car rental companies, allowing you to compare prices, vehicle options, and customer reviews all in one place. By utilizing this platform, you can confidently secure the best car rental deal that suits your preferences and budget, ensuring a hassle-free and enjoyable experience throughout your stay on the island.

Booking a car in advance when visiting Madeira is a prudent decision that offers numerous advantages. It ensures availability, provides flexibility and convenience, allows you to explore the island’s diverse landscapes, saves you time, and may even result in cost savings. By securing your rental car ahead of time, you can embark on an unforgettable journey, unlocking the hidden treasures of Madeira and creating memories that will last a lifetime. So, plan ahead, book your car, and get ready to embark on a remarkable adventure on this beautiful Atlantic island.

Do you want to get new experience?

Stay connected to the wonders of Madeira! Subscribe to receive exclusive travel tips, exciting updates, and special offers straight to your inbox. Your next adventure starts here!